I really enjoyed the collaboration with Philips, as it felt like the project had more purpose and viability after finishing the semester. In addition, I believe that client contact is very educational and useful to give the project direction. In this project we paid special attention to business aspects such as costs, a revenue model and a future perspective with regard to the concept. Because the target group is children, we also found ethics extra important in this project, which I find related to a responsible business and entrepreneurship mindset. Looking back, I would have made more intensive use of the opportunities that working with a company like Philips offers. For example, we had no help in finding participants, which is a shame, because this can contribute to the validity of the study. In addition, we have not given enough thought to the vision of Philips, which fits very well with the project we have done. Exploiting this more, might have resulted in more active future steps by the client.